10 Thai Herbal & Traditional Wellness Brands to Know for International Distribution (2026)
This article is general information for reference.
Introduction
Thai herbal and traditional wellness products — aromatic balms, herbal oils, inhalers, herbal capsules and herbal oral care — are popular with travellers and shoppers far beyond Thailand. For distributors, the challenge is knowing which brands and product types to look at first.
Below are ten Thai brands that buyers often ask about. The list is in no particular order and is not a ranking; it is simply a starting point for your own research. Product ranges change over time, so always check the current line-up and product details.
1. Siang Pure
Typical product types: aromatic herbal oils, balms and inhalers.
Often of interest to: pharmacies, convenience stores, travel and souvenir retailers.
2. Poy-Sian
Typical product types: compact aromatic inhalers and balms.
Often of interest to: pharmacies, convenience retailers and online stores looking for small, easy-to-ship items.
3. Hong Thai
Typical product types: herbal inhalers made with dried Thai herbs, and related aromatic products.
Often of interest to: Thai specialty shops, souvenir retailers and online sellers.
4. Handy Herb
Typical product types: herbal capsule products based on traditional Thai herbs.
Often of interest to: health stores and pharmacies. Note that supplement rules vary widely between countries.
5. Abhaibhubejhr
Typical product types: herbal capsules, herbal drinks, balms and herbal personal care. The brand is associated with Thai traditional medicine and Chao Phraya Abhaibhubejhr Hospital in Prachinburi.
Often of interest to: natural health stores and retailers focused on traditional remedies.
6. Khaolaor
Typical product types: herbal and dietary supplement capsules and tablets.
Often of interest to: health food stores and traditional medicine retailers.
7. Twin Lotus
Typical product types: herbal toothpaste and oral care.
Often of interest to: supermarkets, Asian grocery stores and personal-care retailers.
8. Thepthai
Typical product types: herbal toothpaste.
Often of interest to: Asian grocery stores and retailers serving customers who know Thai brands.
9. Madame Heng
Typical product types: herbal bar soaps and body care.
Often of interest to: natural beauty stores, gift shops and spa retailers.
10. Srichand
Typical product types: a heritage Thai beauty brand best known for face powders, often stocked alongside herbal and traditional lines.
Often of interest to: cosmetics shops and retailers building a Thai heritage beauty section.
What Distributors Usually Check
- Product classification: some herbal products (for example balms, inhalers or capsules) may be classed as cosmetics, supplements or traditional medicines depending on the country. These are general points only — please confirm current requirements with the local authority or a customs broker.
- Thai registration: check that products carry the relevant Thai FDA registration details on the label.
- Ingredients and labelling: confirm ingredient rules and local-language labelling requirements in your market.
- Shelf life: check expiry dates against how quickly you expect to sell.
- Documents: documents such as COA, CFS or halal certificates may be available on request depending on the product.
A Step-by-Step Approach
Many distributors start with a small selection of products in one or two categories, learn what their customers respond to, and then expand the range gradually. Starting focused helps you understand import paperwork, customer demand and reordering before you add more brands.
Where ThaiNex Fits In
Our Thai herbal catalogue includes products from brands such as Siang Pure, Poy-Sian, Hong Thai, Tiger and Handy Herb — availability varies by item. Other brands mentioned above are included as general examples of Thai brands. Send us your product list and our team will reply with a quotation. We coordinate shipping from Bangkok. For more background, see our guide to importing Thai products wholesale.
Register to view wholesale prices, or message us on WhatsApp at +66 82 069 3999 with your product list and our team will reply with a quotation.